More than 2000 crm segments
We’ll find your individual target audience
We combine different segments and selection criteria and use these to build your digital campaign. Altogether, we have created over 2,000 Data Segments in order to reach your specific target audience. Simply use more option for your success!
Onsite: InShop Promotion
More spotlight on your brand
Whether through the wide reaching otto.de website or through the casual-urban styles of aboutyou.de – On Otto Group’s Online Shops we perfectly adapt your brand and products to their respective fields. On otto.de, you’ll reach millions of active customers thereby connecting with the users who are looking for specific brands and products. You and your brand will benefit from our many years of experience in E-Commerce. Control your advertising actions on Otto Group Shops and reach your target audience in the best way possible.
Test out our Creative Concepts which we will help you setup and implement together on the platform of your choice. e.g. ABOUT YOU.
More of your brand in exactly the right places
Sponsored Product Ads offer you all of the opportunities for your brand to significantly increase visibility of your products along the entirety of your customer’s journey. Benefit from advantages over your competitor through the chance of offers for first rankings in search results, targeted sales controls and a higher relevance in diverse contexts – it will always be fair and transparent.
- Higher visibility of your product
- The possibility to have your offers rank first in search results, product lists
and article specification sites
Sales Control & Transparency
- Reach customers who are already researching your products and express
- Optimize ROAS simply based on your findings
Greater Relevance & Fairness
- Context-related Sponsored Products Ads that are specifically targeted to the customers
- Only pay for clicks (CPC) on advertisements within a 2nd Price Auction
Offsite: Audience Extension
More reach thanks to more variety
Our high-quality and diverse targeting segments offers you an excellent basis for your target audience approach – you’ll be able to access over 2,000 precisely selected audiences with highly relevant retail data. And with our Option Dynamic Creative Optimization, you’ll reach your target audience with individualized real-time messaging and you can precisely adjust your campaign thanks to the comprehensive Audience Insights Reports.
- Highly relevant retail data on shopping behaviors and granular purchasing intent data
- Target specific groups of shoppers based on criteria such as socio-demographics and Geo-targeting
Dynamic Creative Optimization
- Optional via Display and Video
- Your opportunity to reach target audiences with individualized real-time messaging
- In every advertising delivery method through a personalized and dynamic user approach
- Full Service Package by OTTO Retail Media
Audience Insights Report
- Comprehensive knowledge about the composition of your target audience
- Use the gained insights to finely adjust your Audience Extension Campaign
Examples of Dynamic Creative Optimization with video
More powered performance to reach your goals
Generate new, qualified traffic as a basis for future retargeting actions or to support online leads and online sales. You’ll benefit from Otto Group’s high level of data and campaign expertise with maximum transparency, including a detailed final analysis report of response and non-response rates.
Integrated Display Advertising Campaign
- Banner rollout based on the target of the suppliers (Reach / Performance)
- Only relevant websites and for the relevant target audiences
- Possibility to control based on interests and characteristics
OFFSITE: OTTO DISPLAY NETWORK
FOR OTTO MARKET PARTNERS ONLY
Benefit from the option to deliver your campaign over the OTTO Display Network. Be confident about the automatic creation of advertising content, continuous performance information and full cost control with just a few clicks in Self-Service.
More channels for your Offline-Campaign
In our Premium Online-Shops, for example, OTTO, ABOUT YOU, limango or myToys – you can include flyers in every order or with product samples for a direct product experience. Simply determine your target audience and anticipate the high quality connection as well as 100% visibility that you can practically touch.
Direct product experience
Flyer & Product Samples – also available with exclusion of competition
Select your target audience based on criteria such as gender, age, product range, region or payment method
High reach potential
More than 3.5 million mailing inserts available per month
MORE OF YOU IN THE EXACT RIGHT PLACE
With P.N.T.A. (Profile Environmental-Tagging) we can manage your campaigns based on profiles and target groups across different media. In this way, we enable you to address your target groups even more optimally at the right time and in the right place.
How does it work? Through our P.N.T.A. technology, we can identify user profiles in relation to a geo-based environment. Together with you, we determine the geolocations that are most suitable for your campaign. Subsequently, we can play out the appropriate advertising for the respective target group at the right location. This is already possible for Digital Out of Home (DOoH). In the future, P.N.T.A. will enable a cross-media targeting standard.
- Targeted DOoH Addressing for the nearest digital communication medium in real time
- Diverse targeting options from the categories of interest, purchase, intent and socio-demographics
- Dynamic or static reporting selectable
- With our power, we are the relevant player for wide-range communication in the German market
Service: Reporting & Cooperations
More Service and Partners for you
We know our customers exactly, address them specifically and offer our partnerships the appropriate communication channels for each product.
Take advantage of the various service options and refine your campaign by:
- Creation of integrated campaign concepts
- Meaningful and individualized campaign reports and their analyses and the derived recommendations of action
- Creation and dynamization of advertising content
Exclusive partnership events:
With ABOUT YOU for direct access to your target audience – on site at the event, through high-reaching influencers on social media networks or online at aboutyou.de. Stage your brand with individualized out-of-the-box concepts and create highlight integrations at lifestyle events like the ABOUT YOU awards, festivals, concerts and fashion shows.
OTTO’s mailing distribution:
The roughly 17.5 million customers are interesting in every aspect: They are familiar with mail-order, experienced in the handling of multi-channel marketing and they love shopping from home. Furthermore, they are extremely interested in new products and the latest deals.
OTTO Gift Card:
OTTO Gift Card for your employees and/or customers. Everyone has different ideas about an appealing gift and you’ll hardly find one that every customer, employee or business partner will like equally. On otto.de, everyone will find something they’re looking for with the wide range of products available.
OS Data Solutions
As one of Germany’s largest data pools, OS Data Solutions combines the digital reach of Ströer with qualitative intent and purchasing data of the Otto Group.
This makes us one of the largest data alliances in Germany and enables us to offer our customers the maximum precision in targeting relevant achievements.