Press release June 21, 2019
On June 21, 2019, Katharina Fegebank, the Deputy Mayor of the Free and Hanseatic City of Hamburg, and Torsten Ahlers, CEO of Otto Group Media, jointly opened the 2nd Retail Media Summit at the Elbphilharmonie in Hamburg. Among the 300 exclusively invited guests were advertisers, media agencies, technology providers and creative agencies.
The cutting edge program impressed all in attendance starting with the Keynote Speakers such as Christian Krug, former Editor-in-Chief of the magazine Der Stern, Dr. Holger Schmit, Network Economist and Business Journalist, and Karl Wehner, Managing Director of the DACH, Turkey and CEE regions at Alibaba. The insights they shared emphasized how the next generation of platforms will play a decisive roll for everyone in the retail field.
In highly specialized discussions on the topic of retail media, experts like Alexander Gösswein (Criteo), Tim Nedden (Finc3), Ralf Richter (Plan.Net Performance) as well as the host Torsten Ahlers (Otto Group Media) spoke about the potential of this media category and its influence in the marketing world. Retail media is considered as the business of the future. With an estimated amount of 800 million Euro in Germany alone, this category is expected to become the third pillar in the advertising market alongside search and social media. In the coming years, there will be a lot of potential for growth”, declared Ralf Richter, General Manager Marketplaces at Plan.Net Performance.
For the first time on stage in his new role as Country Manager DACH and Nordics, Philip Missler gave his insights with the advertising possibilities on the content sharing platform Pinterest.
Following the event, Ahlers remarked, „I’m delighted that our Retail Media Summit has once again found so much appeal. You can tell our guests feel right at home, the energy in the building is buzzing, the topics are inspiring and the networking is stellar.“ The day’s events were concluded with a celebration at the Hanse Gate Port View overlooking the Elbe river.
About OTTO Retail Media:
Founded in May 2015, Otto Group Media has been a subrand of OTTO with headquarters in Hamburg Germany. Since April 2020, Otto Group Media officially rebranded as OTTO Retail Media and acts as the company’s central marketing unit of otto.de. The advertising opportunities on OTTO Retail Media are primarily focused on suppliers and marketplace partners who wish to raise their brand’s visibility and sales on the otto group’s wide-reaching platforms. Through extensive Offsite-placements, potential customers outside of the platform can also be targeted and activated into buyers.
Additionally, OTTO Retail Media is the ideal partner for media agencies, retail agencies and direct customers for user-specific branding and performance campaigns in retail environments. From a diverse range of data segments to its broad coverage and transparent reportings, OTTO Retail Media provides everything for an effective campaign rollout: partnership, flexibility and fairness.