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OTTO Retail Media
The Otto Group Media, founded in May 2015, has been operating as a sub-brand of OTTO named OTTO Retail Media since April 2020 and forms the central advertising unit of otto.de. The advertising opportunities are aimed primarily at suppliers and marketplace partners who wish to raise their brand’s visibility and sales on the Otto Group’s wide-reaching platforms. Through extensive offsite placements, potential customers outside of the platform can also be targeted and activated into buyers.
Additionally, OTTO Retail Media is the ideal partner for media agencies, retail agencies and direct customers for user-specific branding and performance campaigns in retail environments. From a diverse range of data segments to its broad coverage and transparent reportings, OTTO Retail Media provides everything for an effective campaign rollout: partnership, flexibility and fairness.
Press releases and Material
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