Press release April 8, 2020
Effective immediately, parent company OTTO announces the new subbrand OTTO Retail Media which forms the central marketing unit of otto.de. OTTO Retail Media currently has over 60 employees at the OTTO Campus located in Bramfeld. Torsten Ahlers and Sibylle Muchow will lead the unit as a dual management team and are already well known internally in the OTTO world. Torsten Ahlers is Managing Director of Otto Group Media and has a broad range of knowledege in the digital sector. Sibylle Muchow comes directly from OTTO with years of experience in the company and is the ideal choice to help further expand and connect the Retail Media Business.
The new brand focuses on all partners who aim to raise their brand’s success on Otto Group’s comprehensive platforms. Through extensive Offsite-placements, potential customers outside of the platforms can also be targeted and activated into buyers. From a diverse range of data segments to its broad coverage and transparent reportings, OTTO Retail Media provides everything for an effective campaign rollout: partnership, flexibility and fairness.
„Although we may have a new look, we still have the same level of consultation and service expertise and are the first point of contact for all interested advertisers in the retail sector.“explains Torsten Ahlers regarding the launch of the new brand which emerged from the independent subsidiary Otto Group Media.
In the course of the coming year, customers can look forward to new products being launched on otto.de.
About OTTO Retail Media:
Founded in May 2015, Otto Group Media has been a subrand of OTTO with headquarters in Hamburg Germany. Since April 2020, Otto Group Media officially rebranded as OTTO Retail Media and acts as the company’s central marketing unit of otto.de. The advertising opportunities on OTTO Retail Media are primarily focused on suppliers and marketplace partners who wish to raise their brand’s visibility and sales on the otto group’s wide-reaching platforms. Through extensive Offsite-placements, potential customers outside of the platform can also be targeted and activated into buyers.
Additionally, OTTO Retail Media is the ideal partner for media agencies, retail agencies and direct customers for user-specific branding and performance campaigns in retail environments. From a diverse range of data segments to its broad coverage and transparent reportings, OTTO Retail Media provides everything for an effective campaign rollout: partnership, flexibility and fairness.